I created my product for the market
No amount of advertising or cleaver rouses could have made WaveHooks a success if it didn’t inherently solve a problem that already existed. In engineering school we are given a problem and asked to solve it – we creatively refer to this as “the given.” In life that is almost never the case – we have to find out what the problem is to begin with. Products from my childhood were solutions to problems that didn’t exist – or at least the problem they were solving was that my friend is getting one so I need one too.
If I had to introduce the idea that a great way to relax at the end of a hard day was to soak in a warm bath with a glass of wine, I would have spent thousands on advertising before selling a single Wine Holder. That with a single picture I could see customers sharing and interacting with the ad without any other encouragement from me is how I knew I was solving a problem that already existed – how to safely store your wine glass within reach as you soaked in the tub, worked in the kitchen or did things in the garage.
I am not going to pretend that the WaveHooks Wine Holder or any future “holders” are the be-all-end-all solution to life’s problems. But they are a real solution to some of life’s little problems – keeping close at hand what’s close to your heart.
President, Imagigadget, LLC
Michael developed the Wave Hook with the assistance of crowd-sourcing campaigns from Kickstarter and Indiegogo. With that funding he was able to file his patents and get the necessary dies made to begin large-scale manufacturing. While the Wine Holder is the only product available at this time, there are other holders in the works, including one to hold cell phones, beverage cans, tools and kitchen utensils.